For paid newsletters
The posts that get you subscribers aren't the ones that keep them.
Subloop shows which of your content brings in subscribers who stick around — and which quietly brings the ones who churn.
Dedicated Ghost integration, used once, never stored.
Not on Ghost? Get early access for your platform →7.8 mo vs 2.9 mo stayed.
Sample data · value at subscribed prices · months subscribers stayed
The problem
Signup counts can point you at the wrong content.
A post can bring a wave of new paid subscribers who quietly cancel two months later, while a quieter post brings people who stay for years. If signups are all you watch, both look the same — so you make more of the wrong thing. Subloop connects each piece of content to who subscribed after it and how long they stayed, so you can see subscriber quality, not just volume.
Sample report
Your deep dives convert fewer readers than roundups — but their subscribers stay 2.7x longer.
That's the kind of sentence the report exists to give you. The table underneath is the proof.
| Content type | Signups | Avg months stayed | Subscriber value | Signal |
|---|---|---|---|---|
| Deep dives | 14 | 7.8 mo | $1,638 | High value |
| News roundups | 22 | 2.9 mo | $957 | Volume trap |
| Hot takes | 31 | 1.6 mo | $744 | Churn magnet |
Attribution coverage is the share of paid signups the report could connect to content.
How it works
Three steps, no account, nothing stored.
Inspect the sample
See exactly what the report looks like before you share anything at all.
Run it on your Ghost data
Paste your site URL and a dedicated custom integration key. It's used once for read-only queries, never stored, and can be deleted right after the report.
Read the signal
See which content types bring subscribers who stay, and what that's worth at your subscribed prices.
Platforms
Runs on Ghost today. You pick what's next.
Ghost is first because it runs on your own Stripe — subscriber value at real subscribed prices and native signup attribution, the data this report needs. Beehiiv, Substack, and Kit (formerly ConvertKit) are next in line, and the early-access list below decides the order.
- GhostRun it now
- BeehiivEarly access open
- SubstackEarly access open
- Kit (formerly ConvertKit)Early access open
Early access
On Ghost? Run it now. On anything else? Tell me what you run.
If you're on Beehiiv, Substack, Kit (formerly ConvertKit) — or you run memberships or courses — leave your details. What people say they run decides which platform gets built next, and I'll email you the moment it's ready for yours.
Dedicated Ghost integration, used once, never stored.